3-Step Facebook Strategy- turn a small budget into huge wins

3-step Facebook strategy

Turning a small budget into huge results

So, you’ve got a small budget and a big dream. Maybe you’ve dipped your toes into Facebook Ads, only to feel like you’re tossing your hard-earned cash into a black hole. It’s frustrating, right?

You want results, but your limited funds make every misstep feel like a major setback.
You’re left feeling scared, wondering how you’ll ever compete with the major brands out there.

But here’s the thing:

You don’t need a massive budget to make Facebook Ads work for you.
You just need a smart strategy

A strategy that makes every dollar count, turning what feels like a drop in the ocean into a wave of results. That’s what this article is all about.

Why You Need a Facebook Strategy

You wouldn’t drive a car blindfolded, right?
Well, running Facebook Ads without a strategy is pretty much the same thing. It’s easy to get lost in the endless options, targeting tools, and metrics that Facebook throws at you.

Without a plan, you’ll end up spinning your wheels and wasting your budget.

When you have a clear roadmap, you can target the right people, at the right time, with the right message.

And that’s where our 3-step strategy comes into play. It’s designed to maximize every cent, focusing on what really matters: getting your brand noticed, building trust, and ultimately, driving sales.

The 3 Steps in the Strategy

Step 1: Top of Funnel – Broad Targeted Sales Ad

Let’s kick things off with a broad sales ad directing traffic to your lead magnet, blog, or a low-offer sales page that showcases one of your services or product categories.

Imagine this as placing your business billboard on a bustling highway. You want to catch the attention of those passing by.

Your goal is to create a compelling ad that speaks directly to potential customers’ needs and interests.

This ad isn’t about selling immediately—it’s about grabbing attention.

If you’re still struggling to get attention,
check out the sprint test strategy to detemine which variables combine to a killer ad.

* Pro-Tip: Don’t narrow your audience too much. Let your message do the work for you!

Step 2: Middle of Funnel – Awareness / Traffic Retargeting Ads

Now that you’ve caught some eyes, it’s time to welcome them back for a second look.

This is where the middle of the funnel comes in.

Here, you’ll be retargeting those who’ve interacted with your initial ad, driving them further down the funnel with awareness or traffic ads.

But here’s the kicker: don’t just show them the same thing over and over. Instead, use three different ads, each focusing on a different service or product category.

The goal here is to see what resonates most with your audience.

By exposing them to various offerings, you get to gauge what piques their interest.

You’re not just selling; you’re gathering intel for your future ads!

Step 3: Specific Sales Retargeting

You’ve got their attention. You’ve figured out what they’re interested in.

Now, it’s time to close the deal.

The final step in this strategy is specific sales retargeting.

Based on the data from your middle-of-funnel ads, create highly targeted retargeting ads that focus on the exact product category or service that your audience has shown interest in.

E.g. If someone clicked on a nutrition plan ad, hit them with a special offer or a testimonial from a satisfied client. If they were drawn to a personal training sessions, showcase a limited-time discount or a success story.

This is where the magic happens

You’re guiding your audience gently toward making a purchase, instead of shouting at them. This connection can ultimately lead to higher conversions.

Let's talk about the budget

Okay, let’s get real about your wallet. You’re on a limited budget, and that’s totally fine.

Your broad targeting ad campaign should take the lead here. Allocate about $10/day for this campaign. It’s your golden ticket to gaining visibility.

For both retargeting ad campaigns, keep it lean and mean at $5/day on each ad will do the trick!

Since retargeting focuses on a smaller audience, this spend is likely to yield maximum impact and return on investment.

But keep Timing in mind

In the world of advertising, timing is everything.

For your broad ad campaign, keep it rolling. There is no need to pull the plug!

For your first round of retargeting, limit your custom audience to 30 days after someone interacts with your website or Facebook page.

As for specifics, once users have shown interest in a specific topic, hit them with those tailored retargeting ads within seven days. This keeps your offerings fresh in their minds while the interest is hot.

Conclusion: Your Path to Facebook Ad Success

By now, you might be feeling a little more at ease with the idea of diving into Facebook advertising.

Let’s recap: Your three-step strategy starts with grabbing attention, then exploring interests, and finally making targeted sales offers. The best part? You can do it all without breaking the bank.

I know it might feel daunting, especially when the big players seem to dominate the scene. But remember, every great journey begins with a single step.

So, take a deep breath and embrace the process. You have a solid foundation to work with, and with a bit of patience and creativity, you’ll see your small business flourish.

Rather have some guidance or someone to take the weight of your shoulders?

Let’s have a chat and discuss your project.
No need to bring your creditcard. It’s all about checking “the fit”…