Are Facebook Ads Still Worth It in 2024 and 2025?

Are Facebook Ads Still Worth It?

Hey there!

As a small business owner, you’re constantly looking for ways to reach new customers and grow your business.
And with so many advertising options out there, it’s natural to wonder: are Facebook ads still worth it?

The Short Answer: Yes!

Despite the rise of other social media platforms, Facebook remains one of the most widely used platforms, with over 2.7 billion monthly active users.
That’s a huge potential audience for your business!

Why Facebook Ads Still Work

Targeting

Facebook's targeting capabilities are unmatched. You can target specific demographics, interests, behaviors, and even custom audiences.

Affordability

Compared to other forms of advertising, Facebook ads are relatively affordable, especially for small businesses.

Measurable Results

With Facebook ads, you can track your ad performance in real-time, making it easy to adjust your strategy and optimize your budget.

But What About the Changes to Facebook's Algorithm?

You might have heard that Facebook’s algorithm changes have made it harder for businesses to reach their audiences organically and through ad targeting. And while that’s true, there lies an advantage for Facebook Ads compared to organic growth.

In fact, with the right ad strategy, you can actually increase your reach and engagement on Facebook, even with the algorithm changes.

So, Are Facebook Ads Right for Your Business?

If you want to:

Then, yes! Facebook ads are still worth considering.

Getting Started

If you’ve never ran Facebook ads, don’t be intimidated by it.
Off course, it will take practice and patience, all good things do.

But you can create effective ads that drive real results for your business once you get the hang of it.

Start by:

setting clear goals for your ad campaign,
choosing the right ad format (image, video, carousel, etc.),
and let Facebook’s Creative+ targeting do the hard work for you.

Seems like too much work, or you want someone to set everything up and get you going?

Let me take the weight off your shoulders. Apply here.

Conclusion

Facebook ads are still a powerful tool for small businesses looking to reach new customers and grow their business.
With their targeting capabilities, affordability, and measurable results, it’s no wonder why so many businesses continue to use Facebook ads as part of their marketing strategy.

Give it a try and see the results for yourself!