copywriting

How to write killer facebook copy and stand out – even when you’re not a copywriter Ad copy isn’t just a collection of words; it’s your chance to connect, engage, and inspire action. Think of it as the tune to your favorite song—it sets the rhythm and makes everything else fall into place.  If your […]

The 5 Best Copywriting Formulas That Outperform AIDA (every time) Whenever you talk about copywriting, every guru and web designer raves about AIDA —Attention, Interest, Desire, Action… This leaves you wondering if there is a better way. After all, if everyone is using the same formula, all copy must sound the same. So how do