Client

The client is a well-known, high-quality brand in the heat pump market and was ready to launch a new ventilation unit into the market.

Challenge

The ventilation market is saturated, but the new unit surpassed the competition in many ways. So they needed to address potential interested architects, which weren’t their normal clientele.
Their normal email campaigns didn’t get a lot of engagement either, with around 100 leads that ended from them.

Solution

We designed an email that had the build up of a short sales page. A high focus on benefits instead of features to peak the interest and value for new buildings.

The email campaign delivered a whopping 986 leads, which was almost X10 of their normal results!