Client

PT Mama is a Personal Trainer and Pregnancy coach, who is focussed on more than just fat loss. She’s focussed on Pelvic issues, staying fit during pregnancy and even fertility issues.

Challenge

New moms have limited time and are not always reading their emails, let alone enter a challenge.
The goal was to give them a limited timeframe to enter, without feeling pushed,
and meanwhile elaborate on what they would receive and increase the value.

Solution

A fully-automated email sequence of 10 emails was build to inform, persuade and push them into joining the challenge.
We started building the value before implementing a true timer. The timer offered them 5 days to join the challenge, before opening it up to the public.