The Client

P2I – Personal Training is a veteran who has focussed on personal training for people with limited time due to a high-demanding career and a family.

Challenge

To differentiate themselves to a more upper-class niche, the website needed to grab the attention from this class and differentiate the business from other personal trainers.

Solution

We created a minimalistic homepage with wording that moves away from paint points and dream outcome.
The terminology used on the page was also in direct link to corporate language to build trust that the client is understood.