The Client

Be Fit is a health center, focussed on fat loss through EMS and low-intensive activities. She has a very local business and specific clientele.

Challenge

The company wanted to launch a complete new and unique service with a higher price tag.
The challenge was to prevent clients being pushed away from the price tag, but also making sure that the company didn’t waste time on people who couldn’t afford it.

Solution

After thorough research, we found what the difficulties are for the potential clients, and worked these in throughout the sales page. Taking them on a journey to build up the value before introducing them to the higher price tag.