The Client

PT Mama is a Personal Trainer and Pregnancy coach, who is focussed on more than just fat loss. She’s focussed on Pelvic issues, staying fit during pregnancy and even fertility issues.

Challenge

Many Personal Trainers are working on fat loss, but are doing it in a way that could potentially harm the baby or create issues with breastfeeding, etc.
The difficulty was to inform new mom about this issue and encouraging them to take part in a challenge where they learn the steps to lose weight in a save way, knowing it might not go as fast as some want.

Solution

Through a well-designed sales page, we take them through the risks that could happen and inform them about the flaws and shortcomings of “regular” personal trainers who only focus on fast results.

We show them that they certainly CAN lose weight in a save way and invite them to join a well-priced challenge.