Interest Targeting Is Dead: Master This New Facebook Ad Strategy Instead
With the ever-changing world of online advertising, it’s easy to feel confused about how to reach your ideal customer on Facebook.
You might be thinking, “I’ve used interest targeting for years, and it worked great. Why isn’t it working now?”
Here’s the truth: it’s not you—it’s the game that has changed.
New rules from the EU and Apple iOS have made interest targeting less effective.
If you’re still relying on it, you’re missing a huge part of your audience.
The New Solution: Broad Targeting with Better Messaging
So, what should you do instead?
The answer is broad targeting, but not the kind that just throws your ads at everyone.
You need to let your message do the targeting.
Your ad copy should speak so clearly and directly to your audience that it grabs their attention right away.
They should feel like your ad was made just for them.
Think about when you scroll through your Facebook feed. What makes you stop and look?
Is it because an ad was targeted to your interests, or is it because the message speaks to your needs, wants, and worries?
It’s the message, right? So, let’s use that same idea in your ads.
Make Your Message Do the Work
The key is to create messages that are so strong and relevant that they do the targeting for you.
But this isn’t about using generic messages that try to please everyone.
It’s about crafting ads that speak directly to your ideal customer.
It’s about:
- connecting with your audience through their problems and pain points
- Showing that you understand the impact of the problem on their day-to-day life.
- Showcasing how their life would change for the better, without being salesy
- …
How to Create the Perfect Ad Message
Creating the perfect message isn’t rocket science.
But you need to do some prep work and know which pieces of the puzzle fit where.
Want to know how to create ads that really connect?
I cover this in my latest Step-By-Step Guide to Creating Perfect Ad Copy Yourself.
In this guide, I’ll show you the exact steps I use to create ad copy that resonates with the right audience and gets real results.
Take Your Facebook Ads to the Next Level
It’s time to stop using outdated targeting methods and start using messaging that truly speaks to your audience.
Are you ready to make your Facebook ads work better?
Get instant access to my Step-By-Step Guide to Creating Perfect Ad Copy Yourself
and start crafting ads that connect with your audience.
